Our Mission

Shortly after the death of 1st Lt. Travis Manion in Iraq on April 29, 2007, the fallen Marine’s mother, the late Janet Manion, founded the Travis Manion Foundation to assist our nation’s veterans and families of the fallen. TMF engages with veterans and families of the fallen in all stages of their personal journeys and offers them unique opportunities to empower them to achieve their goals. TMF believes that the best way to honor the fallen is by challenging the living. TMF challenges veterans and survivors to lead the “If Not Me, Then Who…” movement and inspire others to continue the service to community and country exemplified by the nation’s fallen heroes.


TMF empowers veterans and families of fallen heroes to develop character in future generations.


To create a nation of purpose-driven individuals and thriving communities that are built on character.


Passion | Servant Leadership | Integrity | Gratitude | Resilience | Personal Excellence

“If Not Me, Then Who…”

On April 29, 2007 1st Lt. Travis Manion, USMC, was killed by a sniper while saving his wounded teammates in Iraq. Shortly after his death, the fallen Marine’s mother, the late Janet Manion, created the Travis Manion Foundation (TMF) to carry on the legacy of character, service and leadership embodied by all of our nation’s fallen heroes. Founded in Doylestown, PA, TMF has generated a national movement that is inspired by the words Travis spoke before leaving for his second and final deployment – “If Not Me, Then Who…” 

Three years after Travis’ death, his best friend and Naval Academy roommate, LT (SEAL) Brendan Looney, USN, was killed in a helicopter crash in Afghanistan. Brendan’s widow, Amy Looney, inspired by her husband’s sacrifice, founded TMF’s second office in San Diego, CA in 2010. Since that time, the Travis Manion Foundation has established 4 national offices, served more than 60,000 veterans and survivors, and strengthened communities throughout the nation. 

To read our Privacy Policy, click here.