Character Does Matter

“If Not Me, Then Who…”

Our future leaders need heroes.

  • 1 ambassador

    is able to inspire 150+ youth through Character Does Matter

  • 30,000 youth

    impacted by the legacies of heroes each year

  • 150+ events

    held annually to connect Ambassadors and youth

  • 97 members

    of the TMF Ambassador Corps are connecting with the leaders of tomorrow

  • Connecting Veterans & Survivors With the Next Generation of Leaders Connecting Veterans & Survivors With the Next Generation of Leaders

    The Travis Manion Foundation (TMF) is creating and inspiring the next generation of future leaders. Character Does Matter (CDM) connects veterans and survivors with emerging leaders across the nation. The program engages the next generation of leaders to serve, directly impacting their local communities while carrying on the legacies of our nation’s Fallen Heroes. While delivering the “If Not Me, Then Who…” message, our contingent of ambassadors, comprised of veterans and families of fallen service members share relatable stories and inspire tens of thousands of young people to demonstrate character by exhibiting courage, integrity, leadership and service in their everyday.

    “I believe the impact we had on our community was priceless…Our school has historically been cast in a very poor light; however, there are a lot of great kids at our school. When people realized it was Germantown High School doing all this work through the Character Does Matter program, they were surprised.” ~Aminah Tolbert, Student at Germantown High School

  • Character Does Matter Ambassadors Character Does Matter Ambassadors

    Along with our Travis Manion Foundation staff members, we have an Ambassador Corps of more than 80 veterans and survivors across the country, the majority of whom are concentrated in the Mid-Atlantic, Houston and Southern California areas. All of our Ambassadors have gone through an intensive training seminar to learn to present the Character Does Matter presentation in their local communities.

    We are always looking for new active duty military personnel, veterans and family members of fallen heroes to join our Ambassador Corps and connect with the next generation of leaders. The commitment from a TMF Ambassador is at least one year long. To become a TMF Ambassador you must:

    • Apply and be selected for a training session
    • Complete the TMF Ambassador training (Please note: Training sites are limited to specific geographic locations which will be listed as they become available.)
    • Present (either alone or as part of a team) to at least one school or organization
    • Plan and execute a follow-up engagement with that same school or organization (or a portion of it) at least once more throughout the year; this also may be completed as a team.
    • Maintain regular communication with TMF staff
    • Highly encouraged: participate in at least one other CDM event organized by TMF staff such as TMF National Day of Service

    Veterans and survivors who share a passion for instilling strong core values in our nation's youth, but are not interested in public speaking engagements, may become involved with the CDM program in various other capacities. We are looking for volunteer youth mentors, local school and organization liaisons, service project coordinators and participants, youth fitness and education experts, etc. If you are interested in serving in this capacity, please fill out the application below and include that you are not interested in speaking engagements in the comment section.

    Interested in becoming a TMF Ambassador?
    We are currently accepting inquiries from Philadelphia and New York City residents.

    Start Here

  • Information for Students Information for Students

    Students will have the opportunity to log their service hours and tell us how they are living the "If Not Me, Then Who..." mantra.

    Log Your Service Hours

    Still have questions? Click here to view the Frequently Asked Question page, or email

    Are you a school administrator, teacher, parent or coach looking for more information about Character Does Matter? Please click here to view to Frequently Asked Questions or email

    United States Naval Academy Summer Seminar & STEM Camp

    Bringing heroes to everyday Americans The Travis Manion Foundation has partnered with the United States Naval Academy to bring our Character Does Matter program to the best and the brightest young people from across the country as they attend USNA’s Summer Seminar and USNA STEM (Science, Technology, Engineering, and Math) Camp.

    2015 Character Does Matter session dates:

    Session 1 - June 3rd
    Session 2 - June 10th
    Session 3 - June 17th

    Click here for information about the U.S. Naval Academy fallen heroes.