"If Not Me, Then Who..."
Empower Individuals to Unite Communities
TMF strives to unite and strengthen communities by training, developing, and highlighting the role models that lead them. We develop programs, training opportunities, and events designed to empower veterans and families of the fallen, and then inspire them to pass on their values to the next generation and the community at large.
Inspired by a Legacy of Service
The inspiration for our foundation comes from its namesake. Dedicated to 1stLt Travis Manion, USMC, who made the ultimate sacrifice for the safety of his patrol in 2007, TMF carries on the legacy of selfless service and leadership embodied by Travis and all those who have served, or continue to serve, our nation.
"If Not Me, Then Who..."
Before his final deployment to Iraq, Travis left us with a simple but powerful ethos. “If Not Me, Then Who...” describes the sense of duty felt by service members and their families. Today it is a constant reminder for all of us to live with character and put the interests of others before our own.
The Man Whose Life Inspires Others
On April 29, 2007, experienced Iraq war veteran from the 1st Recon Battalion, 1stLt Travis Manion, and his fellow Marines were ambushed while searching a suspected insurgent house in the Al Anbar province of Iraq. As he led the counterattack against the enemy forces, Travis was fatally wounded by an enemy sniper while aiding and drawing fire away from his wounded teammates. His courageous acts allowed every member of his patrol to survive.
For his actions, Travis was awarded the Silver Star and Bronze Star with Valor. His legacy continues to grow through the work of TMF, inspiring people to make an impact by serving others.
What We Believe
TMF empowers veterans and families of fallen heroes to develop character in future generations.
To create a nation of purpose-driven individuals and thriving communities that is built on character.
BUILD, MEASURE, LEARN, REPEAT
We embrace an entrepreneurial spirit. When we see an opportunity, we run with it. There is no roadmap to achieving our bold mission, so we act with confidence, courage, creativity, and independence in pursuit of our goals. We have a bias for action that empowers us to be agile.
We do the right thing at all times. We deliver on our commitments to our community, country, and one another. We ensure our internal values match our external actions. We take our responsibilities seriously and constantly seek improvement.
PURPOSE BEGINS WITH PASSION
Our commitment to TMF and our mission is a calling, not an obligation. We enjoy building relationships with one another and take pride in having an impact on our communities.
OUT OF MANY, ONE
We treat everyone with respect. At TMF, our team comes from all walks of life. We have a wealth of experiences, beliefs, and backgrounds. Our differences make us stronger and a more unified community. We may not always see eye to eye, but we work shoulder to shoulder to accomplish the mission.
WE ARE FUELED BY GRATITUDE
We understand that anything of great value requires great sacrifice to achieve. We are deeply grateful for the sacrifices of our fellow Spartans: families of the fallen, veterans, volunteers, donors, and staff. This generous spirit fuels our mission and fortifies our commitment. We sacrifice to achieve our goals, we celebrate our victories, and we acknowledge those who get us there.
FAILURE IS A BRUISE, NOT A TATTOO
With a mission as bold as ours come occasional setbacks. When we fall short, we bounce back quickly. We don’t dwell on problems. We find solutions. We accept each other’s well-meant shortcomings and we strive together to improve. We are resilient. We are hopeful. We stay in the fight.