Cause marketing helps for-profit partners to increase their revenue while supporting programs that empower veterans and families of the fallen through TMF. This type of strategic alliance is a mutually beneficial way to meet your corporate giving goals and increase visibility for your brand. Several national brands including Starbucks, Jocko Fuel, and Protekt have supported TMF through these partnerships. To inquire about opportunities, complete the form below.
Under Armour, a long-time supporter of the Character Does Matter youth mentorship program, approached TMF with a Veterans Day partnership through its Project Rock Freedom Collection. What began as a plan to share the TMF mission with a broader audience grew into a opportunity to spotlight a critical issue facing many veterans after leaving service: the loss of purpose and identity. Through coordinated public relations efforts and strategic storytelling across social media, the campaign led to increased sales for Project Rock, over 1 million in video views, and 55 million in readership across national media in November.
Jocko Fuel wanted to create a product that honored fallen heroes in a way that resonated with their community. Inspired by Travis Manion’s favorite cookie, they developed JOCKO MÖLK Cookies & Cream protein powder in partnership with TMF. This collaboration tied the product to a powerful story of service and sacrifice, boosting sales while strengthening Jocko Fuel’s brand visibility and credibility within the veteran community.
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Starbucks sought to engage customers and support the military community during Military Appreciation Month. Partnering with TMF, they launched the Starbucks Gives Back Campaign. Resulting in 45,000+ military-themed e-gift cards sold, Starbucks experienced a YOY lift in sales, proving that cause-driven campaigns can deepen customer loyalty, enhance reputation, and deliver strong business outcomes.
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Protekt, a veteran-owned supplement company, wanted its Memorial Day campaign to authentically honor the holiday’s true meaning. Partnering with TMF provided that connection through a campaign that celebrated the legacy of 1stLt Travis Manion, USMC, through an emphasis on social media and website activations. The collaboration raised over $35,000 for TMF and exposed the Protekt to a new veteran audience.
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