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Travis Manion Foundation Honors the Legacy of Dr. Martin Luther King Jr. Through a New Character Development Lesson

Travis Manion Foundation Honors the Legacy of Dr. Martin Luther King Jr. Through a New Character Development Lesson


January 10, 2022 (DOYLESTOWN, PA) — Travis Manion Foundation (TMF), one of the nation’s largest nonprofit veteran service organizations empowering veterans and families of fallen heroes to develop character skills in future generations, is honoring the life and legacy of Dr. Martin Luther King Jr. through two initiatives this month.

As an extension of the organization’s signature Character Does Matter program, TMF is launching a new educational video, incorporating the lessons of Dr. King to teach the importance of character to our nation’s youth. This new video demonstrates how Dr. King exemplified living TMF’s “If Not Me, Then Who…” ethos and challenges students to do the same. The video is free and available to educators, mentors and community groups to share the value of character with the next generation.

Additionally, as Martin Luther King, Jr. Day is the only federal holiday designated as a national day of service, TMF is calling on its veterans and families of the fallen to meet the critical needs of their communities by completing an Operation Legacy Service Project in January.

“Dr. King once said, ‘Everybody can be great, because everybody can serve.’ It is this same commitment to service that drives TMF’s veterans and families of the fallen who demonstrate every day how to live with character by putting the interest of others before oneself,” said Janaia Nash, Chief Program Officer, Travis Manion Foundation. “This month, we encourage educators across the country to join us in sharing the important character lessons embodied through the life of Dr. King and invite everyone to join our Spartans in service to leave a lasting legacy in our communities.”

TMF’s Character Does Matter program provides mentorship for students and a renewed sense of purpose and camaraderie for veterans and survivors. TMF provides the training, support, and materials for these CDM mentors to bring this research-based character curriculum to schools and youth groups across the country at no cost.

Educators seeking to incorporate the new Character Does Matter MLK video into their lessons this month can access the video here. To register an Operation Legacy service project in your local community, visit this link.


About Travis Manion Foundation

Travis Manion Foundation (TMF) unites communities to strengthen America's national character by empowering veterans and families of fallen heroes to develop and lead future generations. In 2007, 1stLt Travis Manion (USMC) was killed in Iraq while saving his wounded teammates. Today, Travis' legacy lives on in the words he spoke before leaving for his final deployment, "If Not Me, Then Who..." Guided by this mantra, veterans continue their service, develop strong relationships with their communities, and thrive in their post-military lives by serving as character role models to youth. As a result, communities prosper and the character of our nation’s heroes lives on in the next generation.


The story of 1stLt Travis Manion and his Naval Academy brother LT (SEAL) Brendan Looney have been publicized in the book Brothers Forever, and additional information about the Foundation can be found at

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TMF Stats:
001 78,000+ Veterans + Survivors Empowered
002 300,000+ Spartan Members
003 650,000+ Youth Living "If Not Me, Then Who..." Movement